We should all create content that is simple, clear, and purposeful
Content is king. You’ve heard it a million times. Now consider that adults spend approximately half of each day consuming content. That’s a full-time commitment to reading words, looking at images, and interacting with stuff on our phones or computers. But how much of it is retained?
Let’s be honest: a lot of the content out there is just filler. It’s taking up space on our screens and in our brains, and it doesn’t really do much else. And with AI slop entering the scene, it’s now even worse.
So how can you create content that has substance? The answer to that question isn’t exactly straightforward. On my site, I try to answer that question and explore how we can all create words that matter.
Some of the things I’ve written on Medium
How I use storytelling to explain what I get paid to do
Content design is a new-ish field. I say that because it hasn’t really been showing up in job searches until more recently, like pre-pandemic times. It’s not one of those common jobs that most people have heard of: account manager, marketing coordinator, engineer, developer, and the lot. Most people have a sense of what people…
